The Chapbook

I took a call with my publisher, editor and production design team recently regarding the upcoming marketing and next steps for the book. Most of it went over my head as a new author.  I had never heard of chapbook, book plates, cover and flap copy, ARC (advanced reader copies), galleys, periodical reviews and blitzes before, so the purpose of the call was to get me familiar with those concepts and begin discussing dates and to-do’s.  Well, I have heard of ARC’s actually because I had to draft a list of 25 well-deserving people that would receive such a copy.  That list along with accompanying physical addresses and emails reads like a whos-who of daytime and reality tv mixed with the best jiu jitsu practitioners in the world. Bom dia.

I’ll try to address each of these in upcoming blog posts because they are inherently interesting to the authoring and publishing process and something I find value in sharing with my readers. I hope you’ll agree.

By definition a chapbook is a pocket-sized notebook and are used today to preview a to-be-released book to a select number of recipients.  If books were movies, then chapbooks would be the coming attractions.  So my editor has sent me the following email to capture our plan of attack on the chapbook for Jiu Jitsu Jurisprudence.

Marketing Next Steps:

1)      Chapbook – I will be working with Sandy and Nick in production to design a  chapbook using the chapter on Jiu Jitsu and the lawyer’s mind. The chapbook will be distributed to all attendees of the publishing panel discussion at Annual on Saturday, August 10th. My goal is to get the chapter as closely copyedited as possible to send over to Nick by tomorrow. The chapbook files (text and cover) need to be ready to ship to the printer on or before Friday July 12th. As per Sonali’s suggestion, I have asked Sandy to provide an e-pub file version of the chapbook to be made available on Amazon as a free download.

At this point we have gone back and forth on two chapters (4 & 5) that are best suited for the chapbook.  I like 4, he likes 5.  4 deals with the Lawyer’s mind vs the Jiu Jitsu Mind and Chapter 5 is about the emotional benefits of Jiu Jitsu.

Verdict: Chapter 4 wins. Not because I’m the author but because we both agreed as a stand alone piece of material, it just reads better. Chapter 5 is also one of my favorite chapters, but as a stand alone it doesn’t start very powerfully.

This is an exciting and important part of the publishing process and one that I thought engaging those close to me would like to be kept abreast of.

Jiu-Jitsu chap book


Oh, and I just received a copy of the foreword from one of the most respected Jiu Jitsu professors, practitioners and people in the world. I am beyond words which is a first for me.  If there’s truth to the notion that testimonials and forewords help sell books, then Jiu Jitsu Jurisprudence has a chance to be ground breaking in its category.  I will share more when the timing is right.


Modes of Transportation – Pick one, any one.

How’s this for multi modes of transportation in one day? At 6:30am I rode a bike to a local café in Marina di Pisa (Italy) to print out a boarding pass. I then dropped the bike at a friends flat, walked to the bus station where I took a 20 minute ride from the beach to the central part of the town of Pisa. I caught a second bus which took me all of 10 minutes to the Pisa airport. Arriving at 8:00am I waited for my first Ryan Air flight (a common EU based air carrier that operates close to dirt cheap). By 10:05am I was in air, destination Madrid, Spain. Arriving at Madrid aeropuerto I took a bus to get from the international terminal to terminal 4 which is where I would catch the metro to the more central train station (Madrid Chamartin). When I say I caught the metro, I should clarify as it was actually 3 separate metros – all of which totaled about 1 hr. Arriving at Chamartin station I realized that instead of printing out my train ticket for my upcoming trip to San Sebastian (north coastal Spain) I thought my iPhone screen shot would suffice. It would not. So I booked it on foot out of the station to a handful of different internet cafes in an attempt to find one that had a printer and access to US Gmail. No luck. I then headed back to Chamartin station and found the Eurail customer service office. My dilemma; the train to San Sebastian was sold out, the ticket I purchased was through a third party vendor and therefore my reservation was not showing up in the Eurail syatem. I also paid 120$ for the ticket and another $120 for a room for the night in San Sebastian. Not being able to go would be slightly annoying.  Also, I had a ticket the next day from san Sebastian to Pamplona that also cost me about $30. This was turning out to be an expensive little oversight on my part.


A very nice Spaniard at the customer service office allowed me to access my email, and not only print out the pass for todays ride (Madrid to San Sebastian – 5hrs) but also the next days pass (San Sebastian to Pamplona) and then a third pass only a few days later (Pamplona back to Madrid). As far as vast array of transportation modes go, I have yet to ride in a cab today but that shouldn’t be a problem once I arrive in San Sebastian. I also realize San Sebastian is a coastal city so if I can commandeer a ship then I will have land, air and sea all covered in one day. So to recap, one bike, two buses, one plane, four trains, foot, and the chances of ship/sail, while not high, cannot be ruled out. I will update if I can best the quintella I have already reached. Also, none of this includes the SFO to JFK to LON to PSA and twenty-four hours of various travel means just to get to Italy the day before yesterday in the first place. Yes, I am tired.